Introduction
Not only is that process exhausting, but also more risky. As marketers, we aim for the lowest risk possible. This strategy is much simpler, with an approach such as:
Traffic ⇒ Affiliate Network ⇒ Commission
Making this strategy perfect for marketers who don’t like: creating landing pages, finding new angles, writing sales copy, dealing with multiple CPA networks, picking offers and all the other tedious work needed to prepare a campaign. That’s everyone right?
Strategy Overview: You will be sending tons of cheap traffic to various CPA offers optimized and managed by a company called YTZ International. Your main goal is to find the cheapest human traffic and optimize it for the best ROI. YTZ monetizes over 200 different countries, so there are plenty to choose from. In short, you’ll be turning every advertising $1 into $2+ commission.
Requirements: Free account with YTZ international. Free account with Adsbridge tracking. Account with Tonic and Zeropark (to start out with, more later on). At least $500 to start buying traffic.
The Method
Step 1. Create a publisher account with YTZ International.
It may take a couple days to get accepted, but you shouldn’t have any issues. If they ask you what type of traffic you’ll be sending, just say remnant traffic from your existing CPA campaigns.
Step 2. Create a campaign.
Once you get accepted, login and subcribe to the PPV and Redirect rotators.
Now let’s sign up for a few traffic sources.
Step 3. Open advertising account with Zeropark and Tonic.
Zeropark manually verifies new accounts, so be available for verification. Also, you need at least $200 to fund your account, don’t worry you’ll see results with that $200.
Next, sign up for Tonic
Tonic shouldn’t be hard. Their minimum deposit is $50, but I recommend you start with at least $100. The more the better.
Step 4. Open Adsbridge account (Start with the free account).
You’ll need a paid account as you progress with this method. Note, I do prefer Voluum for tracking with this method due to the fact that all traffic from Zeropark does not count toward your monthly quota. This is extremely useful!
Step 5. Set up postback url.
Once your account is approved with YTZ, we need to setup your postback URL. Login into your Adsbridge account and click on the Affiliate Networks tab.
Select the YTZ International template. Then copy your server-to-server pixel (see pic below):
Copy your link. Paste it into the YTZ postback link section of the Domain and PPV rotators you applied for.
IMPORTANT! Make sure the end of your link looks as shown in the pic above, otherwise tracking will not work correctly (See pic above).
Step 5.1 Setting up campaign in Adsbridge.
Return to your Adsbridge account and select add traffic source. Then add Tonic and Zeropark.
Insert the tokens as shown in the picture above for Tonic. These tokens are important as they will allow you to optimize your campaigns.
Next add Zeropark.
Again, make sure the tokens are inserted as shown.
Step 5.2 Now select create a new campaign.
I’ll be sharing a campaign that has always made me money to get you started. For this campaign group you’ll be tracking Norway, Finland, Malaysia, Singapore, Thailand, Japan.
Create a separate campaign for each country on each traffic source. I named the first campaign for Tonic, YTZ-DOMAIN-NORWAY. Select Direct Linking then select New Offer.
Continue:
Copy and paste in your campaign link from YTZ into the offer section in Adsbridge.
[tid] has to be the first sub id tid= for tracking to work properly, this is setup automatically by Adsbridge by using the YTZ International template. (See offer pic above). Save the offer.
Your offer link should look like this if you do it manually: hxxp://12345.redirect.c0m/?&tid={tid}
Now copy your tracking link.
Step 6. Set up campaigns in Tonic and Zeropark.
Again, the key to this strategy is to send traffic from different countries then optimize them for the highest ROI. The most important part in finding profitable countries is your data. Start with one or two traffic sources and master them. This campaign will generate revenue, as well as get you familiar with this method and analyzing data.
YTZ monetizes all types of traffic: search, banner, pop-ups, pop- unders, mobile, direct navigation, email, SEO, dating, you name it. To start out, we’ll be focusing on direct navigation as it tends to have the highest conversion rate on cold traffic.
Create a new campaign in DNTX (Rebranded as Tonic, same interface).
Leave those options as is.
I usually manually start and stop my campaigns, but you can set up day parting if you want. Select the times and days as shown above if you are in the central time zone. I had the best ROI MONDAY-SATURDAY from 12:30am-7am central standard time. For example, it would be around 8am-2pm in Norway, 9am-3pm Finland, 2pm-8pm Malaysia and Singapore. (See pic above) However, with new countries you should run your campaign as long as possible throughout the day for a week for good data, so you can optimize effectively.
Next set your daily budget. I recommend $25-50 to start so you can gather some data and see what’s converting the best. (More info on this later)
De-select “include tablets” and target Norway, Finland, Singapore, Malaysia, Thailand, Japan. These were my control countries.
Option 1: Start with a bid that is slightly higher than the minimum bid, otherwise traffic will be really scarce (ignore the High Bid).
Option 2:Target as many countries as you want and bid at the floor rate ($0.001). Only recommended if your budget is greater than $100 a day.
Paste your tracking link from the previous step. Complete!
You can set the same campaign in Zeropark. Zeropark has much more traffic available, more specifically poor traffic that you’ll have to filter through (don’t worry its easy). However, Zeropark is a goldmine once you have your campaigns optimized. Contact support if you need help with the Zeropark platform. I’ll go over optimization next.
Now you have one campaign that will generate commissions.
To sum this section up: you are creating campaigns in DNTX and Zeropark, sending traffic from the 6 countries I gave you. All traffic is being sent to your YTZ campaign link. From there you just wait for conversions to come in then optimize, repeat and scale. Target whatever countries you want to test at any time. You have over 200 to choose from. There are so many possibilities here to make easy money with this CPA method.
Optimization
Optimization: Take a glispe at some of my stats.
(Sometimes YTZ reports a country as XX or AA, make sure you coordinate your stats with your tracking.)
When trying to optimize cost, the two most importatnt factors are CPM and RPM. RPM = revenue per thousand visitors CPM= cost per thousand visitors. It should be obvious that you want a high RPM and low CPM. So, YTZ is paying me $8.64 for every 1000 visitors I send from the US. My job is to make sure that I pay less than $7.00 for those thousand visitors or $.007 per visit, so that I have a reasonable profit. One thing to know is that YTZ only tracks unique visitors, so there will be a discrepancy between your tracking stats and YTZ report. I found that the average was 10-15%
Next, optimizing traffic.
Optimizing traffic is very easy, after you have a decent amount of data. The key areas that you want to look are:
Hours of the Day
Days of the Week
Browser Type
Source ID or Target
Mobile or PC
These are the most common parameters you can filter with most traffic sources.
The two optimization strategies I used were conversion based and psychology based.
Conversion based: This is the most straight forward and is completely data based. Once you have over 10,000 visits, create a list of your top countries (by ROI):
A list by the hour
A list by source or target
A list by browser
A list by OS
Compare these lists the create a new list containing the countries that were most ubiquitous.
Create new campaigns targeting these countries filtered by the optimization points from above. Then repeat if neccesary.
Psychology based: This strategy is more risky and prone to subjection, but still works. The key is to look at the days and times for a particular country and detemine the type of person bringing you conversions. Then take that profile and apply it to tier 1 countries (making the assumption that people will be in the same mental state).
Example: between 2am-5am Norway time you’re getting a 100%+ ROI. After doing a little research on people in Norway you find the conversion most likely came from a person:
Between 13-25
Watching videos
Playing an online game
Browsing social media
Has an IQ under 90
Not internet savy
Probably unemployed or in school
Now you can create a keyword campaign in Zeropark targeting related KW’s: YouTube, Facebook and Games, from 2am-5am US time (or UK, etc.). This is a really advanced strategy and honestly unreliable, but when it works the ROI is great!
In Zeropark, you have the option to manually bid on targets. This is great, but also time consuming when you have a larger campaign. After you have gathered data, you can simply go into Zeropark and cut the losing targets.
Important! As soon as you find a pattern in your data, implement it into your campaign and stick to it until it fails or you find a better pattern from your data. I found after a few days worth of data (over 10,000 visitors) patterns form, allowing you be to create a precise campaign and eliminate losses.
Scaling
There are two types of scaling, vertical scaling and horizontal scaling.
Vertical scaling: Simply increase your campaign budget to get as much traffic as possible. This type of scaling is best used when you’re optimizing landing pages and other back end areas. Since we are only optimizing the traffic, vertical scaling is not the most effective.
In my own experience when trying to vertically scale a campaign with this method, I found I was actually buying all the traffic I was optimizing against. There won’t be a plethora of traffic for every country and buying it all won’t necessarily make you the most money.
Horizontal scaling: You take an optimized campaign and run it across many traffic sources, keeping a similar budget per campaign. This allows you to get diverse traffic.
For example, say you have a campaign that gets the most conversions Monday thru Thursdays between 12pm-4pm on Windows 7 desktop computers using Chrome browser. This data is not limited to the one source because this is data about internet users in that specific country. This campaign will more than likely perform the same on a different traffic source.
I found it easier to maintain a $20-$50 a day profit campaign (per country), than trying to get $200-$300+ a day profit campaigns. Not only do such campaigns require a much higher budget, but also if the campaign goes bad you are left with a big loss, which has happened to me.
Traffic & Countries
Traffic Sources That Work:
1. DNTX
2. Zeropark
3. Popads
4. Wigetmedia
5. 50onRed
6. Media Traffic
7. Revenue Hits
8. Propeller
9. Gunggo
10. PopCash
11. Exoclick
12. Trellian (I’ve done limited testing with this network)
13. eDomz (I’ve done limited testing with this network)
14. CPMoz (I’ve done limited testing with this network)
15. Traffic Hunt
16. Media Hub
These are just a few good ones, but don’t them all at once. That would be a costly mistake.
Some Countries That Work:
1. Norway
2. Finland
3. Singapore
4. Malaysia
5. Sweden
5. Australia
6. Canada (mainly with Zeropark)
7. France
8. Thailand
9. India
10. Japan
Again, this a very small list of countries that are profitable. Simply test any country you choose. Also be on the lookout for YTZ newsletters. They provide spreadsheets with conversion statistics. Use this as a reference not as a bible!
Common mistakes
1. The biggest mistake I ran into with this method was managing my overall budget. I would set a daily budget of $200, then suddenly I would get a good amount of conversions and my ROI skyrockets. So the next day I’d be excited and raise my budget to $500-$1000, but the results weren’t as expected. The next day I’d lowered my budget to $100, I kept repeating this pattern for a couple weeks, until I was losing too much money. I got back on a consistent budget and followed my data accordingly. That’s when I started to see a consistent ROI.
Key Lesson: Follow your data, even when you have really good days. Your data (best conversion times, browsers, countries, etc.) is your money. Be consistent. If you’re fluctuating your budget constantly, then your data will give you bad patterns that will cost you!
2.Cutting new countries too soon. In the beginning, I was testing many countries and if a country had little to no conversions after the first day or two, I’d cut it. It just so happens that my testing days were the poor-converting days for that country.
Key Lesson: Run new countries consistently for one week. I also noticed that I didn’t start seeing conversions until after 1,500-2,500 visitors.
Conclusion
Summary:
1. Create a publisher account with YTZ
2. Create an account with Adsbridge or Voluum for tracking
3. Create advertising accounts with Tonic and Zeropark
4. Set up post back URL
5. Create campaigns targeting desired countries
6. Run campaign for one week
7. Analyze data to find patterns to implement optimizations
8. Revise campaigns based on data
9. Scale horizontally by finding more traffic sources to run optimized campaigns on.
10. Continue to analyze and optimize
11. Test new countries
12. And of course repeat (6-10)
After one week you’ll have enough data to start optimizing your campaign. Test different countries and be consistent. This is the key to success with this method. You WILL see results, if you follow this guide. You’ll have good days and bad days. It’s all part of internet marketing.
Closing Advice:
Here’s a little advice before I send you off.
• Stay in contact with Kate Porter the Account Manager for YTZ.
• Make a monthly budget, and STICK TO IT, as YTZ pays NET30.
• Remember, small gains add up to large gain.
• Only test new countries when have 1-5 working countries, this will help you maintain your set budget.
• Don’t give up on this method, but do not cling to a country that is inconsistent and costly.
Extra Tips
Adult
Many of the traffic platforms you work with have a good inventory of adult traffic. Like I said in the beginning of this guide YTZ monetizes all traffic. By now I’m sure you’ve seen the various rotators in YTZ. This isn’t rocket science, we are going to apply the same strategies with adult traffic.
Key tips for running adult:
1. Start with tier 2 and tier 3 countries as these countries often convert the best (in terms of quantity of leads).
2. A good way to tell which countries to target is by logging into one of the mainstream cpa networks like Peerfly and see which countries have the most adult offers as well as which countries have the LOWEST payout. I say lowest because this is a good indicator of a converting country, and advertisers know this. On the flip side lead quality is inevitably lower, but that’s to be expected.
3. Once you have over 75,000 visits, start playing around with your bids for your top performing countries. Most normal platforms won’t have as much adult traffic as they do regular. Bidding more is last step to maximize that particular country on that particular platform. Only take this final step if the numbers are right, that is GREEN and greater than 25% ROI (specific to that country).
A few of my top performers with Zeropark:
1. Germany
2. Norway
3. Belgium
4. Austria
5. Netherlands.
Leveraging data
After you have a good amount of data, say over 250,000 visits you can look into leveraging your data across other networks.
In the beginning I was really pleased with this method because I was able to avoid the various CPA networks. Out of curiosity, I checked up on a few landing pages of my top performing countries and decided to see if other networks pay more. Sure enough I was able to find an offer YTZ was paying me $1.50 per lead while Peerfly offered a payout of $1.90.
Okay, time to test. I copied the landing page from YTZ then replaced my tracking links and sent the exact same traffic to the offer on Peerfly. I started with a $10 campaign budget to make sure the Peerfly offer would convert.
Next, it’s time to tweak the landing page I took from YTZ. Add better pics, decrease loading times, change copy, change colors, add scarcity are all ways to improve upon a landing page. With a few tweaks, I had a new variation ready to go into full trottle. The results were great! Over 30% more revenue than YTZ.
This however doesn’t work out all the time, out of the 9 funnels I siphoned from YTZ only 3 were more profitable with other networks.
Steps
1. Pick a top converting country based on data
2. Use a proxy browser to see the YTZ landing page
3. Replicate YTZ landing page
4. Create a replica campaign with $10 budget
5. If offer has some conversions on other network continue, else move on
6. Tweak landing page
7. Launch tweaked campaign
The main benefit to leveraging your data across other networks is:
1. Obviously if you can find a higher payout, you’ll want to seize the opportunity.
2. The smaller CPA networks will most likely have faster payout options that you can take advantage of.
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